Terms of Service

By accessing or using the Stryve AI platform at https://trystryve.com (the "Service"), you agree to be bound by these Terms of Service ("Terms") and our Privacy Policy, which is incorporated herein by reference.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity and its affiliates. In that case, "you" and "your" refer to that entity.

If you do not agree to these Terms, do not use the Service.

Stryve AI Labs ("Stryve AI", "we", "us", or "our") provides an AI-powered marketing and revenue generation platform designed for home service businesses. The Service includes:

• AI Ad Generation & Management: Automated creation, publishing, and optimisation of advertising campaigns on Meta platforms (Facebook and Instagram) using artificial intelligence.
• AI Lead Nurturing Agent: An AI-powered voice and messaging agent that contacts, qualifies, and books appointments with leads generated through your campaigns.
• Performance Dashboard: Real-time reporting on ad spend, lead quality, cost per booking, and campaign performance.
• Integrations: Connections to Meta Ads, Stripe, CRM tools, and other third-party platforms as made available from time to time.

We reserve the right to modify, suspend, or discontinue any part of the Service at any time with reasonable notice.

To use the Service, you must:

• Be at least 18 years old.
• Have the legal capacity to enter into a binding contract in your jurisdiction.
• Operate a legitimate business and use the Service for lawful commercial purposes only.
• Comply with all applicable local, national, and international laws and regulations, including advertising laws and platform policies.
• Not be located in a jurisdiction subject to a UAE, US, EU, or UN embargo or sanctions regime.

By using the Service, you represent and warrant that you meet all of the above eligibility requirements.

To access the Service, you must create an account. You agree to:

• Provide accurate, current, and complete registration information and keep it up to date.
• Maintain the confidentiality of your account credentials and not share them with third parties.
• Immediately notify us at legal@trystryve.com of any unauthorised access or breach of security.
• Accept responsibility for all activities that occur under your account, whether or not authorised by you.

We reserve the right to suspend or terminate accounts that provide false information, violate these Terms, or engage in fraudulent activity.

5.1 Subscription Fees

The Service is offered on a subscription basis. Fees are charged in advance on a monthly or annual cycle depending on the plan you select. All prices are listed in US Dollars (USD) and are exclusive of applicable taxes (VAT, GST, sales tax), which will be added at checkout where required by law.

5.2 Payment Processing

Payments are processed by Stripe, Inc. By subscribing, you authorise us to charge your payment method on a recurring basis. Your payment information is stored by Stripe and governed by Stripe's Privacy Policy.

5.3 Ad Spend

Our subscription fee covers the Stryve AI platform only. Ad spend (money paid to Facebook/Instagram for advertising) is billed directly by Meta to your connected payment method. We do not mark up or take a percentage of your ad spend.

5.4 Cancellation & Refunds

You may cancel your subscription at any time from your account settings. Cancellation takes effect at the end of the current billing period; you retain access to the Service until then. We do not provide prorated refunds for partial billing periods except where required by applicable law. If you believe you have been charged in error, contact us within 30 days at legal@trystryve.com.

5.5 Late Payments

If a payment fails, we will notify you and retry the charge. Accounts with outstanding balances may be suspended until payment is received. Persistent non-payment may result in account termination.

You agree not to use the Service to:

• Create or distribute advertising content that is false, misleading, deceptive, defamatory, or violates any applicable advertising standards or consumer protection laws.
• Promote illegal products or services, including those prohibited by Meta's Advertising Policies.
• Harass, threaten, or discriminate against any individual or group through your campaigns or lead nurturing activities.
• Upload content that infringes any third-party intellectual property, privacy, or publicity rights.
• Attempt to gain unauthorised access to the Service, other user accounts, or our infrastructure.
• Use automated scripts, bots, or scraping tools against the Service without our express written consent.
• Reverse engineer, decompile, or extract the source code of the Service.
• Resell, sublicense, or white-label the Service without a separate written agreement with Stryve AI.

The Service uses artificial intelligence to generate ad copy, scripts, creative briefs, and other marketing materials ("AI Content"). You acknowledge and agree that:

• AI Content is generated algorithmically and may occasionally contain inaccuracies, errors, or content that requires editing before publication.
• You are solely responsible for reviewing, approving, and taking accountability for all content published through the Service, including AI Content.
• You grant Stryve AI a limited, non-exclusive licence to use your brand assets (name, logo, business information) for the sole purpose of generating and managing your campaigns.
• We do not warrant that AI Content is free from intellectual property claims by third parties, and you should conduct appropriate reviews before publication.
• AI-generated outputs are not legal, financial, or professional advice.

The Service integrates with third-party platforms including Meta (Facebook and Instagram), Stripe, OpenAI, and SendGrid. By connecting these integrations, you agree to comply with their respective terms:

• Meta Terms of Service and Meta Advertising Policies
• Stripe Services Agreement
• OpenAI Terms of Use

We are not responsible for the availability, accuracy, or actions of third-party services. If a third-party integration is discontinued or changes its terms in a way that affects the Service, we will provide reasonable notice where possible.

Meta Platform Compliance: When using our Meta ad management features, you confirm that you have the necessary rights and consents to run advertising campaigns, including adherence to Meta's data use restrictions and custom audience policies. You are responsible for ensuring your campaigns meet Meta's advertising standards.

9.1 Stryve AI's IP

The Service, including its software, algorithms, user interface, design, trademarks, logos, and all content created by Stryve AI, is owned by or licensed to Stryve AI Labs and is protected by applicable intellectual property laws. You may not copy, modify, distribute, or create derivative works from our IP without express written permission.

9.2 Your Content

You retain all ownership rights in content you provide to the Service (your brand assets, campaign briefs, uploaded images, and data). You grant us a worldwide, royalty-free, non-exclusive licence to use, process, and transmit your content solely to provide and improve the Service.

9.3 Feedback

If you provide suggestions, ideas, or feedback about the Service ("Feedback"), you grant us an irrevocable, perpetual, royalty-free licence to use that Feedback without restriction or compensation to you.

Your use of the Service is also governed by our Privacy Policy. As between you and Stryve AI:

• Data Controller / Data Processor: For your own business and account data, you are the data controller and we are the data processor acting on your instructions.
• Lead Data: Lead contact information generated by your campaigns is your data. We process it on your behalf to operate the AI nurturing agent. You are responsible for ensuring you have appropriate legal bases (e.g., consent, legitimate interest) to collect and process that lead data.
• Data Security: We implement industry-standard security measures including encryption at rest and in transit, access controls, and regular security audits. We will notify you promptly of any data breach affecting your account.
• AI Call Compliance: You are responsible for complying with all applicable telemarketing laws (including TCPA in the US, PECR in the UK, and equivalent regulations) when using our AI calling features. You must ensure leads have provided appropriate consent to be contacted.

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

We do not warrant that:

• The Service will be uninterrupted, error-free, or secure.
• AI-generated content will achieve specific advertising results, lead volumes, or revenue outcomes. Marketing results depend on many factors outside our control.
• Third-party platforms (Meta, Google, Stripe) will remain available or maintain their current features and pricing.
• The Service will be free from viruses or other harmful components, although we take reasonable precautions.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL STRYVE AI LABS, ITS DIRECTORS, EMPLOYEES, PARTNERS, OR LICENSORS BE LIABLE FOR ANY:

• Indirect, incidental, special, consequential, or punitive damages.
• Loss of profits, revenue, data, business, or goodwill.
• Damages arising from your reliance on AI-generated content or campaign recommendations.
• Losses resulting from unauthorised access to your account due to your failure to maintain credential security.
• Downtime, data loss, or service interruptions beyond our reasonable control (including Meta platform outages).

IN ANY CASE, OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY CLAIMS ARISING FROM OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES PAID BY YOU IN THE 12 MONTHS PRECEDING THE CLAIM, OR (B) USD $100.

Some jurisdictions do not allow limitation of implied warranties or exclusion of certain damages. In those jurisdictions, our liability shall be limited to the greatest extent permitted by law.

You agree to defend, indemnify, and hold harmless Stryve AI Labs and its officers, directors, employees, and agents from and against any claims, damages, obligations, losses, liabilities, costs, or expenses (including reasonable legal fees) arising from:

• Your use of the Service in violation of these Terms.
• Your advertising campaigns, including any claims of false advertising, intellectual property infringement, or consumer harm.
• Your use of the AI calling features in violation of telemarketing laws or without appropriate lead consent.
• Your violation of any third-party rights, including Meta's advertising policies.
• Any content you provide to the Service that infringes a third party's intellectual property or privacy rights.

14.1 Termination by You

You may terminate your account at any time by cancelling your subscription in account settings or by contacting us at legal@trystryve.com. Termination takes effect at the end of your current billing period.

14.2 Termination by Us

We may suspend or terminate your account immediately and without notice if you:

• Breach these Terms or our Acceptable Use Policy.
• Fail to pay fees when due.
• Engage in fraudulent, abusive, or illegal activity.
• Cause risk or legal exposure to Stryve AI or other users.

We will provide notice where required by law or where doing so does not pose a risk of harm or legal liability.

14.3 Effect of Termination

Upon termination, your right to use the Service ceases immediately. We will delete or anonymise your data in accordance with our Privacy Policy. Any active Meta campaigns managed by the Service will not be automatically paused — you are responsible for managing your Meta ad account directly after termination. Sections 9, 11, 12, 13, and 15 survive termination.

These Terms are governed by and construed in accordance with the laws of the Dubai International Financial Centre (DIFC), United Arab Emirates, without regard to its conflict of law principles.

15.1 Informal Resolution

Before initiating formal proceedings, you agree to attempt to resolve any dispute informally by contacting us at legal@trystryve.com. We will make reasonable efforts to resolve the issue within 30 days.

15.2 Arbitration

If informal resolution fails, disputes shall be finally settled by binding arbitration administered by the DIFC-LCIA Arbitration Centre under its rules then in effect. The arbitration shall be conducted in English in Dubai, UAE. Each party shall bear its own costs unless the arbitrator orders otherwise.

15.3 Exceptions

Nothing in this section prevents either party from seeking emergency injunctive or equitable relief from a court of competent jurisdiction to prevent irreparable harm pending arbitration.

We may update these Terms from time to time. When we make material changes, we will notify you by email at least 14 days before the changes take effect. For non-material changes (e.g., clarifications, typographical fixes), we will update the "Last updated" date and post the revised Terms on this page.

Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and cancel your subscription before the changes take effect.

For questions about these Terms, billing issues, or legal notices, please contact us: